Heaven Hill 9 Year Old - That Boutique-y Whisky Company - Batch 1

Heaven Hill is a major producer of American whiskey founded in Bardstown, Kentucky in 1935 by the Shapira family, who still own the company today. The Shapira’s distillery, originally known as Old Heavenhill Springs, has been associated since the 1940s with the Beam family, with Earl Beam, Parker Beam and Craig Beam all serving as Master Distillers during the company’s history.

Aside from their substantial bulk whiskey and contract distilling business, Heaven Hill’s main bourbons include Evan Williams, Elijah Craig, Old Fitzgerald and Henry McKenna, alongside the Pikesville and Rittenhouse rye whiskey brands. The original Heaven Hill distillery sadly burned down in 1996, with Brown-Forman and Jim Beam stepping in to help cover supply. Heaven Hill subsequently purchased the Bernheim distillery from Diageo in 1999 and can now produce around 80 million litres of spirit per annum at full capacity.

That Boutique-y Whisky Company is an independent bottling subsidiary of Atom Group, the company that owns Master of Malt and Maverick Drinks. That Boutique-y Whisky Co.’s first bottlings appeared in 2012 and are easily recognisable by their small bottles and garish cartoon labels depicting oblique references to each distillery’s history and characteristics. The company does not reveal the whisky’s vintage on their labels, and only began using age statements in 2016.

That Boutique-y Whisky Company are prolific bottlers, with over 800 releases in their first decade. The company are also distinguished by the innovation of their offering, particularly in regard to world whiskies, and are often the first UK bottlers to release whiskies from new world distilleries. That Boutique-y Whisky Co.'s parent company Atom Group was purchased by Budweiser brewers AB-InBev in 2018; in 2024 the takeover was reversed when Atom bought themselves back.