End Date : May 14 2025 08:10 PM
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Jack Daniel's 1954 Gold Medal. Sixth Release. Special Limited Edition. 750ml. 43%. In presentation box.
The sixth bottle in the Gold Medal Series to honor the 1954 Brussels, Belgium Star of Excellence. The medal is as unique as the story behind it. Reagor Motlow first received the letter about the whiskey judging contest in Brussels, Belgium. He handed it to his right hand man, Herb Fanning, and told him to take care of it. Mr. Herb walked right out to the production line and pulled off the first three bottles and sent them on their way. When the folks in the advertising department found out, they were a bit upset, and asked Herb why he hadn't sent whiskey that was specially selected for the competition, to which Mr. Herb exclaimed: "Why all Jack Daniel's is special!" Mr. Herb said later he figured he might have been fired over that, but about that time another letter came announcing that Jack Daniel's Tennessee Whiskey had won the Star of Excellence! Apparently that second letter set things right between Mr. Herb and the advertising department, as Mr. Herb spent many more years at the distillery before he retired. He became one of Lynchburg's best known and much loved citizens and he even appeared in quite a few Jack Daniel's ads!
Jasper ‘Jack’ Daniel was born in Tennessee around 1850. Orphaned as a child, the young Daniel fell in with a local preacher and moonshiner, Dan Call, and was taught distilling by one of Call’s slaves, Nathan ‘Nearest’ Green. Call and Daniel subsequently set up their own distillery in Lynchburg, employing Green (who had been emancipated after the Civil War) as Master Distiller. Daniel became sole owner of the distillery in 1884; Green’s descendants have now worked at the distillery for seven generations.
Daniel passed the distillery to his nephews, including Lem Motlow, before his death in 1911. Motlow soon became sole owner, but the distillery was closed for most of the next few decades due to state and national Prohibition statutes. Jack Daniel’s distillery finally reopened in 1947, just months before Motlow’s death; in 1956 his children sold the company to Brown Forman, who have built Jack Daniel’s into one of the world’s biggest-selling whiskey brands.
Distillery bottlings are, as the name suggests, bottled by or for the distillery from which the whisky has originated and are thus often referred to as Official Bottlings or OBs. Distillery bottlings are generally more desirable for collectors and usually fetch higher prices at auction than independent bottlings. They are officially-endorsed versions of the whisky from a particular distillery and are therefore considered the truest expression of the distillery’s character.
This ideal of the distillery character is regarded so seriously by the distilleries and brand owners that casks of whisky that are considered to vary too far from the archetype are frequently sold on to whisky brokers and independent bottlers. When this happens, it is often with the proviso that the distillery’s name is not allowed to be used when the cask is bottled for fear of diminishing or damaging the distillery’s character and status.
| BID | DATE | TIME | |
|---|---|---|---|
| £125.00 | 14th May 2025 | 07:58 PM | |
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