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End Date : May 13 2026 08:00 PM
HISTORICAL DATA
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KFM Celebrated Demerara Rum.Bottled 1940s. Two part moulded glass. Stopper cork with foil seal. Produce Of British Guiana. Seager Evans (Northern Sales) Ltd. 33/35 Gascoyne Street, Liverpool 3. Bottom label indicates Maximum Price 34/4 which is 34 shillings and 4 pence (£1.72 in todays money). No size stated although equal to full size bottle. 70 Proof. No box.
Seager Evans was founded in London in 1805 as a partnership between James Lys Seager and William Evans, with early operations based at the Millbank Distillery on the River Thames.
During the 19th century, Seager Evans became a recognised name in the gin trade, joining the Rectifiers’ Club in 1832 alongside Gordon's and Tanqueray. Following the passing of William Evans in 1856, leadership eventually passed to Sir Frederick Seager Hunt, and the business was converted into a limited company in 1898.
In the 20th century, production moved to Deptford in 1922, and the company successfully expanded its portfolio beyond gin into whisky and international markets.
Seager Evans was a prominent British wine and spirits merchant active during the early-to-mid 20th century. Their Northern Sales arm, located at 33–35 Gascoyne Street, Liverpool 3, served as a vital regional distribution hub and warehouse, strategically positioned near the Liverpool docks for the import and storage of spirits.
In 1927, Seager Evans built the Strathclyde grain distillery in Glasgow to enter the whisky trade on a large scale. By 1936, the company acquired W.H. Chaplin & Co., which brought the Long John brand into the business.
Following its acquisition by Schenley Industries of New York in 1956, Seager Evans expanded aggressively, acquiring or controlling several key brands and distilleries, including Laphroaig and Tormore. Between 1957 and 1970, the company did not acquire Long John as an outside entity; rather, it gradually rebranded and reorganised into the Long John companies before eventually being absorbed into Long John International.
"KFM" designation often found in historical records:
The KFM marque is a production code identifying a specific style of Demerara rum. It traces back to the Lusignan Estate in Guyana (then British Guiana) and is named after the initials of Kenneth Francis MacKenzie (1749–1831).
Following the consolidation of Guyanese sugar estates, the KFM style became associated with the Enmore Distillery, famous for its historic wooden stills which remain in use today at the Diamond Distillery.
Marques like KFM serve as a "DNA code" for rum, representing the specific recipes and methods of long-gone plantations and preserving unique distillation techniques that define the history of Demerara rum.
We estimate this bottle was bottled during the 1940s. To our knowledge, a bottle of this caliber and rarity has never appeared at auction. It represents a unique opportunity for any serious collector to acquire a genuine piece of Demerara rum history that has largely disappeared from the modern world.
This is not just an old bottle — it’s a genuine surviving example of early-to-mid 20th century British merchant Demerara rum, from a style that has largely disappeared.
Bottling Year: 1940s
Category: Rum & Cachaca
Country: Guyana
Bottle Size: NA
ABV: 70 Proof
Although a condition report is normally included in the Lot description, we do recommend
viewing/close inspection prior to placing any bids. If this is not an option and you have questions
beyond the offered description and images, please use the form below "Ask A Question" to make
specific enquiries or to receive a more in-depth condition report. Otherwise, Lots will be sold as
seen and described.
Please note: due to the various ages of bottles, corks and their seals, condition of liquid is at the
buyer's discretion. And no claim can be lodged against failure/leakage in transit.All bottles are
checked by our whisky specialists Wayne & Harrison Ormerod prior to any auction. We do not
auction opened bottles so therefore all items are sealed unless stated under certain
circumstances where seals were never issued by the producer.
No item is deemed new, however many items are generally in good condition. When this is not the
case, we aim to mention any faults in the description. The images supplied are of the actual item
you will receive. If the filling level of the liquid is not visible in the images provided, we aim to
indicate the current position in the description. If the filling level is impossible to determine, such
as with ceramics decanters, we will provide an overall weight of the decanter in KG. Our filling
level guideline can be found here.
All information in this listing is provided to the best of our knowledge including when we chose to
date the age of a bottle. If you are unhappy with the listing or believe there is an
error/discrepancy, you should notify us immediately and we will address the Lot accordingly.
Placing a bid confirms you have checked the Lot and are satisfied.
| BID | DATE | TIME | |
|---|---|---|---|
| £400.00 | 11th May 2026 | 04:09 PM | |
No Product Found
Lot ID: 0000/0000
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No Product Found
Lot ID: 0000/0000
By placing any bid I agree that I have read and understood Whisky-Online Auctions condition of sale and wish to be bound by them. By doing so, in addition to the hammer price, I agree to pay the buyer’s commission and any other charges that form part of the sale. I understand this affects my legal rights, and that I am obligated to purchase under these terms. See full Terms and Conditions. See full Terms and Conditions
Buyer’s Premium 15% + VAT where applicable.