LOT ID: 0923-292
End Date : Nov 22 2023 09:40 PM
Macallan Archival Series. Folio 2. Limited edition of 2,500 bottles. Bottled 2017. 700ml. 43%. In presentation tin.
From the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious.
Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads. The Macallan Archival series launched in 2015 takes its inspiration from the distillery's old adverts. It's believed 24 bottles will ultimately be released over the coming years.
FILLING LEVEL
Into Neck
The grandest of Speyside’s blue chip distilleries, Macallan was founded in 1824 and carved a reputation for luxury single malt whisky in the 1980s with string of 18-year-old and 25-year-old sherry-matured vintage single malts distilled in the 1960s and 1970s, building on the renown of earlier highly-regarded licensed bottlings by Gordon & MacPhail and Campbell, Hope and King.
In the early 2000s, as the supply and quality of even the best sherry casks declined dramatically, Macallan introduced their Fine Oak series, an initially controversial range of bottlings that included bourbon-matured spirit in the cask recipe. While the Fine Oak series took some time to find its audience, Macallan’s status as the top Speyside distillery - particularly at auction - was already well-established and today a legion of eager Macallan fans ensure that each new luxury bottling from the distillery sells out immediately on release.
Distillery bottlings are, as the name suggests, bottled by or for the distillery from which the whisky has originated and are thus often referred to as Official Bottlings or OBs. Distillery bottlings are generally more desirable for collectors and usually fetch higher prices at auction than independent bottlings. They are officially-endorsed versions of the whisky from a particular distillery and are therefore considered the truest expression of the distillery’s character.
This ideal of the distillery character is regarded so seriously by the distilleries and brand owners that casks of whisky that are considered to vary too far from the archetype are frequently sold on to whisky brokers and independent bottlers. When this happens, it is often with the proviso that the distillery’s name is not allowed to be used when the cask is bottled for fear of diminishing or damaging the distillery’s character and status.
| BID | DATE | TIME | |
|---|---|---|---|
| £3,100.00 | 22nd November 2023 | 20:28 | |
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