The Secret Distillery 21 Year Old - That Boutique-y Whisky Company - Batch 1 - 2016 Release

That Boutique-y Whisky Company is an independent bottling subsidiary of Atom Group, the company that owns Master of Malt and Maverick Drinks. That Boutique-y Whisky Co.’s first bottlings appeared in 2012 and are easily recognisable by their small bottles and garish cartoon labels depicting oblique references to each distillery’s history and characteristics. The company does not reveal the whisky’s vintage on their labels, and only began using age statements in 2016.

That Boutique-y Whisky Company are prolific bottlers, with over 800 releases in their first decade. The company are also distinguished by the innovation of their offering, particularly in regard to world whiskies, and are often the first UK bottlers to release whiskies from new world distilleries. That Boutique-y Whisky Co.'s parent company Atom Group was purchased by Budweiser brewers AB-InBev in 2018; in 2024 the takeover was reversed when Atom bought themselves back.