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Buchanans Black & White - 1970s
Buchanan's Black & White. Bottled 1970s. By appointment to her Majesty the Queen. 26 2/3 Fl Ozs. 70 Proof.
James Buchanan started his independent cask broking and blending business in 1884, with his tireless hard work and flair for salesmanship soon securing a prestigious contract with the House of Commons. Buchanan’s House of Commons blend became known as Black and White due to its distinctive black glass bottle and white label, and officially adopted the name Black & White early in the 20th century.
Buchanan merged his interests with Dewar’s during WWI and both businesses joined the Distillers Company Ltd (DCL) in the 1920s. Around the same time the Black & White blend introduced a pair of Highland Terriers as mascots in its advertising, and their popularity ensured the brand remained one of DCL’s most valuable assets. Today Black & White is rarely seen in the UK but is still an important export blend for Diageo.