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Bruichladdich 1989 - 19 Year Old - First Cask - Single Cask 96
Bruichladdich 1989. 19 Year Old. First Cask by Direct Wines. Cask number 96. 70cl. 46%.
Founded in 1881, Bruichladdich was taken over in 1968 by Invergordon Distillers, who expanded the distillery to four stills in 1975, but allowed the otherwise unmodernised Bruichladdich to decline in the 1980s. In 1995, with Invergordon now under Whyte & Mackay’s shaky stewardship, Bruichladdich was mothballed. Thankfully the distillery was revitalised under a consortium led by Murray McDavid’s Mark Reynier, who bought Bruichladdich in 2000.
With the effervescent Jim McEwan on board as distillery manager, Bruichladdich’s fortunes swiftly improved. Bruichladdich's whisky had traditionally been unpeated, but McEwan soon began experimenting with higher peat levels and embraced the wine finishing trend with gusto. In 2012, the revived Bruichladdich was sold to Rémy Cointreau.
Invergordon bottled unpeated Bruichladdich at various ages and strengths from the 1970s onwards, with the earlier bottlings far outshining the later ones. The Murray McDavid regime issued a blizzard of mostly wine-finished casks and introduced the heavily peated Port Charlotte and Octomore malts, which have found an avid fanbase. Independent Bruichladdich is widely available and generally high quality.
The First Cask range was a prolific series of single malt whisky bottlings by the UK’s largest mail order wine company Direct Wines Ltd, owner of Laithwaite’s and The Sunday Times Wine Club. From the early 1990s until the mid-Noughties Direct Wines released dozens of outstanding single cask whiskies annually under the First Cask label, almost all of which were bottled at 46%.
These whiskies were not particularly highly sought-after on release, probably because they were only sold online through a wine club. Back then, of course, it was not widely known that the casks had been sourced from Signatory Vintage, which would certainly have raised their profile among whisky fans. Nowadays, although still frequently excellent value at auction, the First Cask collection - which includes hundreds of long-aged whiskies from distilleries including Brora, Port Ellen, Ardbeg and Macallan - is finally getting the recognition it deserves.