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Chivas Regal 12 Year Old - 1970s
Chivas Regal 12 Year Old. Bottled 1970s. 26.2/3 Fl Ozs. 75 Proof.
Chivas Brothers is the Scotch whisky arm of Pernod Ricard, the world’s second-largest drinks company. From humble beginnings as an Aberdeen grocer and wine merchant, Chivas gained Royal Warrants in the 1840s and grew into an established whisky broker and blender. The iconic Chivas Regal brand first appeared in 1909 as a luxury 25-year-old blended whisky for the US market.
In the 1930s, Chivas Regal was relaunched as a 12-year-old blend. Canadian multinational Seagrams bought Chivas Brothers in 1949, and the famous Royal Salute 21-year-old was launched in 1952. Pernod Ricard took over Chivas Brothers in 2001, and today the company’s portfolio includes over a dozen Scotch whisky distilleries including Glenlivet, Aberlour, Strathisla, Longmorn and Scapa.