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J&B Rare - 1970s
J&B Rare. Bottled 1970s. 26 2/3 Fl Ozs. 70 Proof.
Justerini & Brooks’ origins lie in London, just up the road from fellow wine merchants Berry Bros & Rudd in the rarefied atmosphere of St. James’ St, where the Italian Giacomo Justerini established his wine merchants in 1749 (the Brooks was added in 1831). J&B have supplied the royal households of every monarch since George III in 1761.
Justerini & Brooks expanded into whisky blending in the late 19th century and in the 1930s J&B Rare was created to rival Berry Bros’ Cutty Sark brand in the USA. International Distillers & Vintners acquired J&B in 1962, and became part of Diageo’s stable in 1997. Although sales have slipped from their peak, J&B Rare is still in the top 10 best-selling blended whiskies in the world and remains one of Diageo’s most important brands.