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Johnnie Walker Blue Label - 1990s
Johnnie Walker Blue Label. Bottled 1990s. 700ml. 40%. 75cl. 43%.
A lovely old 1990s bottle of Johnnie Walker Blue Label from back in the days when it was genuinely the best blended whisky on the market. This dates most likely from the early to mid 1990s, soon after the switch from 75cl to 70cl bottles and around the same time that Johnnie Walker Oldest was renamed to Johnnie Walker Blue Label. JW Blue Label in this period was blended from whiskies distilled predominantly in the 1970s or earlier and bottled at 43% rather than today’s 40%. A deliciously rich, rounded, balanced dram.
The 15-year-old John Walker took over a Kilmarnock grocery store in 1820, and built his business as a delicatessen and tea blender. John’s son Alexander switched to whisky wholesaling in the 1850s, rapidly expanding the business. By 1908 the famous slanting label, square-sided bottles and the iconic Striding Man logo were all in place and the legendary tagline ‘Born in 1820 - Still Going Strong’ soon propelled Johnnie Walker to international prominence.
John Walker & Co. merged into Distillers Company Limited (DCL) in the 1920s as the biggest Scotch whisky blender, and remains DCL successor Diageo’s most important whisky brand. Since the 1980s the classic Red Label and Black Label have been joined by various new Johnnie Walker whiskies, including Johnnie Walker Blue Label, Green Label and Gold Label and the prestige edition Johnnie Walker King George V.