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Johnnie Walker Red Label
Johnnie Walker Red Label. 70cl. 40%.
The 15-year-old John Walker took over a Kilmarnock grocery store in 1820, and built his business as a delicatessen and tea blender. John’s son Alexander switched to whisky wholesaling in the 1850s, rapidly expanding the business. By 1908 the famous slanting label, square-sided bottles and the iconic Striding Man logo were all in place and the legendary tagline ‘Born in 1820 - Still Going Strong’ soon propelled Johnnie Walker to international prominence.
John Walker & Co. merged into Distillers Company Limited (DCL) in the 1920s as the biggest Scotch whisky blender, and remains DCL successor Diageo’s most important whisky brand. Since the 1980s the classic Red Label and Black Label have been joined by various new Johnnie Walker whiskies, including Johnnie Walker Blue Label, Green Label and Gold Label and the prestige edition Johnnie Walker King George V.