INFORMATION
Macallan Archival Series. Folio 2. Limited edition of 2500 bottles. Bottled 2017. 700ml. 43%.
From the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious. Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads.
The Macallan Archival series launched in 2015 takes its inspiration from the distillery's old adverts. It's believed 24 bottles will ultimately be released over the coming years.
DISTILLERY:Macallan
DISTILLERY STATUS:Working
Bottle ABV:43%
Bottle SIZE:70cl / 700ml
Bottle PRODUCED:2,500
BOTTLER:Distillery Bottling
SPIRIT TYPE:Scotland
LIMITED EDITION:yes
CASK TYPE:Single Malt
REGION:Speyside
BOTTLING DATE::2017
The grandest of Speyside’s blue chip distilleries, Macallan was founded in 1824 and carved a reputation for luxury single malt whisky in the 1980s with string of 18-year-old and 25-year-old sherry-matured vintage single malts distilled in the 1960s and 1970s, building on the renown of earlier highly-regarded licensed bottlings by Gordon & MacPhail and Campbell, Hope and King.
In the early 2000s, as the supply and quality of even the best sherry casks declined dramatically, Macallan introduced their Fine Oak series, an initially controversial range of bottlings that included bourbon-matured spirit in the cask recipe. While the Fine Oak series took some time to find its audience, Macallan’s status as the top Speyside distillery - particularly at auction - was already well-established and today a legion of eager Macallan fans ensure that each new luxury bottling from the distillery sells out immediately on release.
HAVE ONE FOR SALE?
Get a free valuation today!