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Macallan Archival Series - Folio 1 - 2015 Release
Macallan Archival Series. Folio 1. Limited edition of 2000 bottles. Bottled 2015. 700ml. 43%.
The first release in a 24 part series that celebrates and revisits The Macallan's original print, press and film advertising campaign; mapping the story of The Macallan from a remote farmstead on the River Spey to a whisky that is enjoyed around the world.
The first advertisement for The Macallan appeared in “The Times” newspaper on the back page next to the crossword, on 27th March 1980. The format was unusual - small scale black and white ads, beautifully written in precise, witty prose. This was to be the forerunner of a long running and highly successful campaign; masterminded by creative director, David Holmes, and copywriter, Nick Salaman, of the then London agency, Holmes Knight Ritchie. Running through to the early 1990s, the campaign helped to establish The Macallan’s credentials as a brand.
The grandest of Speyside’s blue chip distilleries, Macallan was founded in 1824 and carved a reputation for luxury single malt whisky in the 1980s with string of 18-year-old and 25-year-old sherry-matured vintage single malts distilled in the 1960s and 1970s, building on the renown of earlier highly-regarded licensed bottlings by Gordon & MacPhail and Campbell, Hope and King.
In the early 2000s, as the supply and quality of even the best sherry casks declined dramatically, Macallan introduced their Fine Oak series, an initially controversial range of bottlings that included bourbon-matured spirit in the cask recipe. While the Fine Oak series took some time to find its audience, Macallan’s status as the top Speyside distillery - particularly at auction - was already well-established and today a legion of eager Macallan fans ensure that each new luxury bottling from the distillery sells out immediately on release.
Distillery bottlings are, as the name suggests, bottled by or for the distillery from which the whisky has originated and are thus often referred to as Official Bottlings or OBs. Distillery bottlings are generally more desirable for collectors and usually fetch higher prices at auction than independent bottlings. They are officially-endorsed versions of the whisky from a particular distillery and are therefore considered the truest expression of the distillery’s character.
This ideal of the distillery character is regarded so seriously by the distilleries and brand owners that casks of whisky that are considered to vary too far from the archetype are frequently sold on to whisky brokers and independent bottlers. When this happens, it is often with the proviso that the distillery’s name is not allowed to be used when the cask is bottled for fear of diminishing or damaging the distillery’s character and status.